Now that all the Easter festivities are over, I took time to listen to a podcast by one of the co-founders of Reach Local, Nathan Hanks. Many thanks to my fellow Internet Consultant, Darren Kincaid, for organizing the call.

One of the key points Nathan made in his talk was the three most imporant aspects to a company's online presence:

• Awareness
• Consideration
• Purchase

We have solutions that address each of these aspects, that I'm going to quickly summarize.

• Online Display Advertising - making consumers aware of your product.
• Use of Web 2.0 and New Media - when consumers are considering your product and service, what is the online conversation about your company?
• Online Search - when consumers are ready to purchase, they use the search engines as an online yellow pages to find the products they need.

That's where our menu of services comes into play: Search Engine Optimization, Pay Per Click, Social Media Advertising, Email Marketing, and much more. The question is - do you know how to make all these services work for your business?

When you are making your plans to advertise next quarter, are you taking all these issues under consideration? Call me today and let's make sure that you are maximizing your online return on investment.