Let's say your in a very competitive industry - such as real estate in Dallas, Texas. We've got several friends in the market, and I trust them all. But they want to stand out on the search engines and don't have a very big budget.

It's a challenge. This could also apply to chiropractors, or printers, or many other types of business that are really saturated in the online marketplace. How do you stand out?

As I was checking out some videos from Google's Matt Cutts, I found a real gem of a video that I'd like to share with you. See below for a quick suggestion on how to make yourself found even if you have a small budget.