Beth Kahlich - Internet Marketing Blog
WSI Internet Marketing Consultant Beth Kahlich from Dallas, Texas shares her insights on the industry - with some great information and fun along the way.
Great Video Discussion of PPC
beth kahlich - Saturday, June 20, 2009
Many thanks to WSI Home Office for the fabulous discussion of how you can increase your profits and grow your business with Paid Search / Pay Per Click Advertising. See below for the details:
How Does the Internet Impact Your Business?
beth kahlich - Sunday, April 12, 2009
Now that all the Easter festivities are over, I took time to listen to a podcast by one of the co-founders of Reach Local, Nathan Hanks. Many thanks to my fellow Internet Consultant, Darren Kincaid, for organizing the call.
One of the key points Nathan made in his talk was the three most imporant aspects to a company's online presence:
- Awareness
- Consideration
- Purchase
We have solutions that address each of these aspects, that I'm going to quickly summarize.
- Online Display Advertising - making consumers aware of your product.
- Use of Web 2.0 and New Media - when consumers are considering your product and service, what is the online conversation about your company?
- Online Search - when consumers are ready to purchase, they use the search engines as an online yellow pages to find the products they need.
That's where our menu of services comes into play: Search Engine Optimization, Pay Per Click, Social Media Advertising, Email Marketing, and much more. The question is - do you know how to make all these services work for your business?
When you are making your plans to advertise next quarter, are you taking all these issues under consideration? Call me today and let's make sure that you are maximizing your online return on investment.
Businesses are Looking for Bloggers
beth kahlich - Sunday, March 15, 2009
Here's a great way to increase traffic to your business - start a blog.
Sounds easy, right? If you love to write and more importantly if you have time to write, then creating a blog is not all that intimidating.
But what if you see the value of writing a blog but you don't have the time? That's where having a trusted internet marketing consultant comes in handy.
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One more quick tip about blogs - there are three general types of blogs
- A blog about ME (diary, press release)
- A blog about US (industry news)
- A blog about YOU (tips and tricks)
Which type of blog are you going to write? Unless you are Apple Computer or Google, you might want to consider the last two if you really want to drive traffic to your business.
Looking for new customers?
beth kahlich - Tuesday, February 24, 2009
The research confirms that when companies are looking for new customers - they need look no further than their online presence.
A new report from eMarketer helps bring that into focus.
To summarize the article states that:
“Customers are going to search engines because they are looking for better deals - and marketers are going to search engines because that’s where the customers are.”
Give us a call today and let's put together a plan for you to find the customers - they're already looking for your company right now.
Canonical URL Tag Gains New Importance
beth kahlich - Saturday, February 14, 2009
I love my
RSS blog feeds. They bring me the latest news on SEO and Internet
Marketing, sales strategies, industry news, and celebrity gossip.
So
today as I pulled up to my laptop, coffee in hand, I found a great new
nugget of information that intrigued me - Canonical URL.
Please check out this fantastic article from the SEOmoz web site with more details. I especially like the way Rand Fishkin used pictures to explain the concept.
If all this is more information than you can take in, never fear, that's what we are here for!
Hope you find yourself enjoying this fine February - talk to you soon.
The Power of Social Media - Part One
beth kahlich - Sunday, January 25, 2009
I've been telling my clients all about the power of social media, and now I'd like to share a case-study in progress.
My client Keith Livingston (www.keithlivingstondesign.com) is a sculptor who specializes in selling unique sterling silver jewelry. Currently we are promoting his line of heart designs and we've been brainstorming on the best way to reach his target audience.
Enter Facebook. We set up an ad campaign that featured his design "Your Heart Next to Mine" and launched it tonight at about 6:00pm. By 7:00pm we had over 16 click throughs. While we can't yet report any sales - that type of result is amazing.
So if you have a product that relies heavily on making a personal connection with your customer, ask me about starting a campaign in Facebook. You'll be pleased with the results.
Look for more reports on my results with Keith and other clients - have a great week.
My client Keith Livingston (www.keithlivingstondesign.com) is a sculptor who specializes in selling unique sterling silver jewelry. Currently we are promoting his line of heart designs and we've been brainstorming on the best way to reach his target audience.
Enter Facebook. We set up an ad campaign that featured his design "Your Heart Next to Mine" and launched it tonight at about 6:00pm. By 7:00pm we had over 16 click throughs. While we can't yet report any sales - that type of result is amazing.
So if you have a product that relies heavily on making a personal connection with your customer, ask me about starting a campaign in Facebook. You'll be pleased with the results.
Look for more reports on my results with Keith and other clients - have a great week.
Recent Posts
- Improving Your Search Rankings with YouTube
- Practical Tips for Generating Leads from the Internet - Part One
- Standing Out on the Search Engines in a Crowded Space
- Social Media and Social Media Advertising
- Free Internet Marketing Tips – How to Get Found by Google
- Trader Vic’s New Website Offers Convenience for Dallas Diners
- Free Social Media Webinar from WSI - October 28th
- Google Reveals Site Ranking Secret
- Social Media Revolution - Is it Relevant?
- Clickthrough Rates - Bing Versus Google
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