What's in a name? More than you can imagine when it comes to naming your website.

Several clients right now have us performing extensive keyword research to help determine the BEST names for their websites - in one case it's a blog and another it's an existing company who wishes to increase his online exposure with some smaller micro-sites.

In doing my client's research, I came upon a terrific blog post over at www.seomoz.com - 12 Rules for Choosing the Right Domain Name.

 

I encourage you to read it and also the comments below... a great lively discussion of many of the factors in choosing a website name.

Clients often want to use their business name for their domain, but it may not always be the best domain to use. So advise my clients to go over to Go Daddy and purchase the website name of your company name - but when it comes to online marketing - choose a website name that's really "going to work" for you.