Clickthrough Rates - Bing Versus Google

Beth Kahlich - Internet Marketing Blog

WSI Internet Marketing Consultant Beth Kahlich from Dallas, Texas shares her insights on the industry - with some great information and fun along the way.

Clickthrough Rates - Bing Versus Google

beth kahlich - Monday, July 27, 2009

Being the web nerd that I am, I was looking over the latest headlines over at Slashdot.com.

They had a great article that at first seemed like BIG news - Bing has a clickthrough rate this is 55% Higher than Google! Wow, could this be true?

On further study, however, there were many exceptions to this seemingly revolutionary statement.

First, Bing has been spending boatloads of money promoting itself. What's going to happen to their traffic after the shine has worn off this new penny?

Secondly, what types of searchers are going to Bing? "... could it just be that they've reaped the low hanging fruit of those who are particularly pursuaded by advertising?" I think that is a real possibility.

Slashdot.com's comment area after the article features yet another very significant point - Google still gets your ad about 13 TIMES as many impressions.

As we tell our clients, it's important to write a well-crafted ad campaign, because while everyone may not click on your ad, you can gain alot of brand recognition when you advertise online.

Just a few thoughts to ponder on a sultry summer day. Hope you're enjoying your summer, and most importantly your friends and family.

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