How do the search engines “find” you? By the words you have in your web site. Not by your home page fancy layout, not by the cool backgrounds and graphics you use – Content Is King.

1. Make a list of all the key phrases that people might use to search for your product.
   
   A great way to do this is with Google's Keyword Tool. Type in your main keyword and then Google will actually help you brainstorm on some new phrases to use in your text.


2. Write using those key phrases - but don't make it seem too fake.
   
   "Cat food vendors like to stock cat food that is made by quality cat food manufacturers because of the consumer desire for cat food." Google can see this type of keyword stuffing and will actually penalize your page in the rankings.


3. Have a separate page for each topic.
   
   For example have one page about "cat food ingredients" and another page about "cat food feeding schedules". Google wants to see many pages of unique content - plus this makes it easier for searchers to find your company based on their specific interests.

Any time you can write about yourself, or your products, or your services that is terrific! Maybe YOU don’t have time to do that, but what about someone else in your organization? Look at your alternatives and use a little creativity to come up with some innovative ways to get the message out about your company.